B2B Screening Questions
Business to Business solutions may require additional screening questions to verify that a business is in your target market.
The biggest assumption for startups is market desirability, measured by the Wow! Factor Score. However, modifications to existing products or enterprises do not need to focus on this score.
We aren't looking for opinions, we are looking for potential customers. These are people who own a similar product, engage in a specific activity, or are in a certain demographic.
How to Find Customers
When receiving feedback, focus on the comments made by your love group (brand champions) and the swing group. See if your swing group can convert to the love group
Your Love Group
Here we need to clearly match our product with the correct market. If we don't have the correct market we won't get usable data.
Product Market Fit
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